Japanese Car Market
The Japanese car market is the second largest domestic automobile market in the world, with five major manufacturers (Toyota, Nissan, Honda, Mitsubishi and Mazda) competing furiously for sales through large and comprehensive new and used car networks. Because of the unique nature of the vehicle registration system in Japan, Japanese Imports are very cost effective and attractive.
To stimulate domestic sales most automobile models undergo a full change every four years with minor front and grill changes every two years. All new cars are sold with a three year “shaken” (warrant of fitness) which must be renewed after expiration at an average cost of Aust$2000.00. A renewed “shaken” is then good for 2 years, but must be renewed every two years for the life of the vehicle. Consequently, most vehicles available on the used market are 3,5,7 and 9 years old as they are usually traded in or sold by the user when the “shaken” expires.
Consumers in Japan must provide proof of parking for each vehicle when registering new and used cars. This is mandatory and strictly regulated due to an acute land shortage in Japan.
These factors and others (including strict taxes) make new car purchases attractive to consumers and contribute to sharp depreciation rates on the domestic used car market. It is this depreciation which make used cars in Japan viable for export throughout the world. Unfortunately many of these vehicles are not readily available to the public here in Australia due to manufacturers such as Toyota, Nissan, Mitsubishi, Mazda and Honda excluding Australia from the production and sales of these quality cars. For this reason CARizma began to work with its Japanese partners to ensure that Australian consumers had an opportunity to purchase these vehicles directly from overseas.
As you can see there are many benefits to be gained by importing these vehicles through CARizma, – the price is from between 10% to 70% less than the Australian market, good quality and low mileage.