|
The Japanese Car Market
Japan is the second largest domestic automobile
market in the world, with five major manufacturers (Toyota,
Nissan, Honda, Mitsubishi and Mazda) competing furiously for
sales through large and comprehensive new and used car networks.

To stimulate domestic sales most automobile
models undergo a full change every four years with minor front
and grill changes every two years. All new cars are sold with
a three year "shaken" (warrant of fitness) which
must be renewed after expiration at an average cost of Aust$2000.00.
A renewed "shaken" is then good for 2 years, but
must be renewed every two years for the life of the vehicle.
Consequently, most vehicles available on the used market are
3,5,7 and 9 years old as they are usually traded in or sold
by the user when the "shaken" expires.
Consumers in Japan must provide proof of parking
for each vehicle when registering new and used cars. This
is mandatory and strictly regulated due to an acute land shortage
in Japan.
These factors and others (including strict taxes)
make new car purchases attractive to consumers and contribute
to sharp depreciation rates on the domestic used car market.
It is this depreciation which make used cars in Japan viable
for export throughout the world. Unfortunately many of these
vehicles are not readily available to the public here in Australia
due to manufacturers such as Toyota, Nissan, Mitsubishi, Mazda
and Honda excluding Australia from the production and sales
of these quality cars. For this reason CARizma began to work
with its Japanese partners to ensure that Australian consumers
had an opportunity to purchase these vehicles directly from
overseas.
As you can see there are many benefits
to be gained by importing these vehicles through CARizma,
- the price is from between 10% to 70% less than the Australian
market, good quality and low mileage.
|